COMM 351 Lecture Notes - University Of Massachusetts Boston, Semantic Differential, Categorical Variable

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6 Oct 2022
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Process of asking questions and finding answers. Proprietary research (commissioned for private use, the research belongs to an organization) A related set of ideas that explains how and why something happens. A way of thinking about and seeing the world. Set of concepts, definitions, and propositions that presents a systematic view of the phenomena. Research should be theoretically driven or aid in the creation of theory. Follows a formal and systematic method (certain stages researchers go through before research) Publicly available (anyone can have access to it) Characteristics of science: based on evidence, testable, explores all possibilities, replicable, public record, self-correcting, measurement and observation, recognizes error and attempts to control it, minimizes bias/distortion, skepticism, generalizability, heuristic: leads to new questions. Wide variety of questions can be asked about many communication phenomena. Social importance: the importance of your question to the public and the community. Personal interest: researching a topic that you are passionate about.

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