HRM 3430 Midterm: HRM3430 M - Midterm Exam
Document Summary
A value proposition is a promise of value made by an organization that defines how the value of their goods and services will be provided, appreciated, and achieved. It defines the reasons why the organization goods or services are enticing, why purchasers should acquire it, and how the value of the goods or services differ in comparison to similar goods or services. Tim hortons" value proposition emphasizes on their commitment to food and beverage quality in alignment with their core values of leadership, innovation, and partnership. A value proposition is established through the organizations" market perspective, determining its advantages amongst different rivals. Tim hortons established their value proposition accordingly by focusing the advantages on high quality, low-priced goods to achieve customer satisfaction. Tim horton"s concentrates not only on affordability, but also on innovation in terms of achieving a larger market.
