FOUNDATION OF COMPUTER SCIENCE Chapter : pdfjoiner-22
26 Aug 2022
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Document Summary
That although the standardization approach has proved to be successful, the evitable differences between cultures have created the need for adopting the localization strategy to some extent. The localization strategy of mcdonald"s is based on culture. Mcdonald"s has differentiated its products on the basis of differences in cultures. This reflects that culture is one of the most important elements of the internationalization strategy of mcdonald"s. The differences in cultures have a significant impact on the menu offered by mcdonald"s. For instance, in australia, a majority of products include chicken as the main ingredient. On the other side, in the united states, beef is the main ingredient. Therefore, mcdonald"s has also adapted its menu according to the specific needs of a culture. In the south african market, mcdonald"s was required to offer additional products on its menu. In addition to the traditional cheeseburger and big mac, mcdonald"s also offered the double hamburger.
