030 Chapter Notes -Marginal Utility, Relative Price
Document Summary
Changes the quantity demanded occur due to many factors. The main causes of changes in quantity demanded are discussed below: Law of diminishing marginal utility: other things remaining the same, if a consumer consumes a commodity continuously the marginal utility from the different units of the commodity decreases continuously. This is called law of diminishing marginal utility. Income effect: other things remaining constant, if the price of a commodity is decreased, the real income of the consumer is increased. This is because there exist some excess money in the hand of the customer even after the purchase of same amount of commodity which the customer purchases before the change in price. The amount of commodity the consumer purchases with excess money is called income effect. Substitution effect: relative price of any commodity is decreased due to fall in the price of that commodity.