BUS 203 Lecture 2: BUYING, SCIENTIFIC BUYING, KINDS OF BUYERS AND FUNCTONS OF BUYING
Document Summary
* buying, scientific buying, kinds of buyers and the. Buying is the basic marketing function and is an activity involving expenditure or cost. Usually every manufacturer require raw materials, supplies and parts which account for about 60% of his sales of manufactured goods. There is an old saying: goods well bought are half sold . In fact, buying is closely related to selling and both these departments should work in close co-operation and assure team work for expected business performance. Scientific buying is the process of procuring the goods at the right price, at the right time and place, in right quality and quantity and from the right supplier. They are: to get the stock of proper quality, to get the stock at the lowest possible ultimate cost. In view of the purpose of buying, buyers can be brought into three heads.
