MKTG 301W Chapter Notes - Chapter Group project: Virgin Group, Limited Inc, Virgin Records
Document Summary
Virgin voyages is a florida-based cruise line and a joint venture between the virgin. Virgin voyages is redefining what a luxury cruise ship means by combining premium elements from favorites on land with the freedom and simplicity of a life well lived on the open ocean. In 2011, nirmal saverimuttu, a virgin group executive, and tom mcalpine, then-ceo of the world, conceptualized the idea for a cruise line housed under the virgin group brand umbrella. The founding of virgin cruises was announced on december 4, 2014, with tom. In 2016 virgin cruises rebranded and changed its name to virgin. When we dreamed up virgin voyages, we set out to create the best experience for our. Sailors (guests) and show the world what it means to set sail the virgin way. Our business model is decidedly adult-by-design, with a reach that transcends across various age groups, including the more seasoned cruiser," said virgin voyages president and ceo tom mcalpin.
