ENGCMP1420 Chapter Notes -Internal Communications, Value Proposition, Sales Process Engineering

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27 Feb 2022
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Chapter 1-3 persuasive business proposals - tom sant. Chapter 1: a good proposal is hard to find: but it"s worth looking. Proposals are sometimes confused with other kinds of documents. A proposal is not about giving the customer a ton of information. You are writing to the audience not yourself. Remember a good proposal might win you a deal, but a bad proposal will lose you a deal. What a proposal is not: not a price quote: Reduces what you are selling to the level of commodity. Saying we have nothing unique to officer i. 4 out of 5 large scale deals go to vendors, not just the lowest prices ones: not a bill of materials, project plan or scope of work. Giving a detailed bill of materials or project plan probably will not make the customers buy. Doing this might make customers decide to the do the job themselves i. Yes it happens: not a customer history.

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