BUSINESS MANAGEMENT Lecture Notes - Lecture 1: Cognitive Bias

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We often confuse the measurement of a goal with the goal itself in business. This may encourage you to place too much emphasis on the results rather than the thing that produces the results the process. To break through this common bottleneck, consider why you want to achieve your goals and how you"re going to achieve them not just what you"re going to accomplish. However, before you begin working toward your goals, we recommend that you set an expectation for how frequently you will achieve them. 100% of the time, they may just be easy wins. And if you never achieve your goals, they may become impossible to achieve in the future. A typical brainstorming session may appear to be the most collaborative and effective way to generate creative ideas, but it is actually one of the worst, according to psychologists.

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