Chapter : Strategy_Study_Case_about__Airbnb

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The strategy statement we"d propose is : Our goal is to provide not only a sense of belonging but also deliver local experiences directly to the customer. Because it"s not about where you stay, it"s about what you do while you"re there. Here you can see the analysis of the three horizons for the airbnb company. The first horizon is the renting of private apartments and homes to individuals to stay in during a set period of time. In other words, functioning as a sort of hotel service. The second horizon is the further integration into the contemporary sharing culture, working with other apps such as easy car and girl meets dress to bring in new users to increase the user base. And also they introduced airbnb neighborhoods and local lounges, partnering with local coffee shops that can offer free wi-fi and other things.

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