BUSINESS MANAGEMENT Midterm: Effective customer relationship management is one of the most efficient ways to acquire and grow the customer base of a company

• School: Cavite State University
• Department: Business
• Course: BUSINESS MANAGEMENT

Document Summary

Effective customer relationship management is one of the most efficient ways to acquire and grow the customer base of a company. It begins with research and progresses through segmentation. Explain this process in detail and why each step is important. All things considered, customer loyalty and maintenance are probably the important components for generating pro ts. There are a lot of processes that go into making productive business deals, advertising, lead generation to name a few. Crm systems help to gather and store data across a business in general and monitor things like client information and deals pipelines. Crm systems store this information so interior groups the whole way across a business can get to fundamental information when they need to. They can be especially helpful for outreach groups, for instance, while getting to the data on whether a lead has been reached, or when nalizing another negotiation with a customer.