Management and Organizational Studies 3325A/B Lecture Notes - E-Commerce, Privacy Policy

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E-commerce strategy: make shopping as frictionless as possible. Acquisition getting retail customers to retail opportunities. Experience the longer customers shop, the more they buy. Conversion influencing and eliciting desired behaviours from shoppers. Support supporting retail operations with service, logistics, & administrative activities. Perception of value creating a value proposition and overcoming consumer objections. Technology: the 3 forces of technology, optimization: making things better, automation: making things easier and faster, distribution: making things more available. Automation - reduces the cost and time to do things, reduces the barriers to entry.

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