PSY100Y5 Lecture Notes - Stroop Effect, Subliminal Stimuli, Cognitive Bias

• School: UTM
• Department: Psychology
• Course: PSY100Y5

Document Summary

The dorsolateral prefrontal cortex is activated during conscious control tasks. Subjects asked to name the ink color in the stroop task below have difficulty when the word name and color are different. This color naming task was associated with activation of the dorsolateral prefrontal. There will be interference as a result of the amount of attention being paid to the target word. Our conscious awareness is limited in capacity and we are aware of only a small amount of stimuli around us at any one time. What we pay attention to is derived unconsciously by our experience in the world by the reinforcement and punishment contingencies and behavioral antecedents so what we did before what happened after. Attention refers to the process by which we focus our awareness. Your control is limited by emotion, mood by physiological factors by environmental factors by cognitive factors etc