Document Summary
Thesis in the early 1990s, harvard professors dr. kaplan & norton noticed a rather serious problem, that a lot of companies tended to manage their businesses solely on financial ratios. main. Financial ratios only tell us what has happened in the past, where the business has happened, but are not predictive of the future of the business. That"s why kaplan and norton developed the balanced scorecard (bsc) model - a strategic anti-index system that helps businesses develop sustainably and reliably through all 4 aspects: finance, customers, process internal process, learning & development. This is a strategic management model at the most basic level, orienting businesses throughout the process of setting up, implementing, monitoring and measuring the results of the set strategy. In addition to financial factors, bsc focuses on 3 other non-financial measures that affect the performance of enterprises: customers, internal processes, learning & development.
