Document Summary
Ericka is independent insurance agent that work in this industry for 14 years. She is a mom of four, expose to hispanic community since her husband is hispanic and living in hispanic community. She and her family love watching tv and do watch video via online platform such as netflix and hulu but not as often. She can communicate both in english and spanish. We have a strong hold on her demographics and types of media that she exposes the most and gain her attention. The interview starts off with question about uncertainty situation how they deal with mentally and physically in real life. He asked about covid 19 which is a sensitive subject since erika and her family have been through family lost and financial difficulties due to the pandemic. Then move on to auto injuries situation that she have the most recently. He asked about the condition after the injury.
