: MKTG 379 FINAL

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giadinhhoailinh

16 Dec 2021

School

CSUF

Department

Marketing

Course

MKTG 379

Professor

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Document Summary

Mktg 379 final study guide ( chap 8,9,10,11,12,13,14) Chapter 8: designign the questionare: specify what information will be sought - having a foundational understanding . Use of a questionnaire (or observation form) on a trial basis in a small pilot study to determine how well the questionnaire (or observation form) works. Thorough exploratory research and questionnaire pretesting will help identify unstated alternatives. Our goal with a sample is to determine what is likely to be true for a population based on data obtained from only a subset of that population. Sampling error the difference between results obtained from a sample and results that would have been obtained had information been gathered from or about every member of the population. Have accurate presentative sample to well represent the research. Sampling frame: framework that you going to be considering as you filter in your sample, want a small sample size.

Related Questions

You have applied for a managerial position as a Business Development Manager in a large retail organisation.

Following shortlisting you have been asked to attend for interview. Prior to the interview you need to send in a written portfolio which will help the interview panel to establish your suitability for the post.

Task 1 – Written Portfolio

You must prepare a portfolio of evidence which includes:

an analysis of the characteristics of different organizational structures
an explanation of how the culture of an organization can impact on the effectiveness of the organization
an assessment of the impact of learning on the effectiveness of employees
an evaluation of how working in teams can improve employee effectiveness.

Extension activities:

To gain a merit grade you must also include in your portfolio analysis of:

how different leadership behaviors impact on organizations.

To gain a distinction grade you must also include in your portfolio analyses of:

the process and outcomes of change on the effectiveness of employees.

Task 2

You know that questions from the panel will ask for your views on certain management theories. In preparation make detailed notes which:

evaluate different leadership behavior theories
analyze theories relating to work relationships and interactions.

Extension activities:

To gain a merit grade you must:

evaluate the relevance of organizational culture theory in developing organizational effectiveness.

Task 3 – Presentation with accompanying notes

You are to make a presentation to the interview panel as part of the selection process. You should prepare a presentation with accompanying notes which shows how organizations can motivate employees in order to improve their efficiency and effectiveness.

In the presentation and the accompanying notes, you must:

analyze the benefits and issues with involving employees in organizational decision making
explain different ways to motivate employees.

Extension activities:

To gain a merit grade you must provide an accompanying handout for distribution to each member of the panel. The handout must:

analyze how motivational theory can inform employee motivation.

To gain a distinction grade, using a business organisation of your choice, you must:

evaluate how a named organisation of your choice motivates its employees.

dr.sobhi1987

few years, British Sky Broadcasting has transformed the way people in Britain watch and use their television. Before Sky, people could never have imagined ordering a pizza or sending an email from their set. Today it's an accepted thing.

Part of Sky's success has been in its brand - in defining what makes Sky special and in expressing that difference visually, in products and in the actions of people in the company. And that brand has become one of the company's greatest assets. Brands help companies build a relationship with a customer. A good brand not only helps differentiate a company, it also helps the customer feel something as a result. A pair of Nike trainers might make a person feel more fashionable. A Sony minidisc player might make a person feel they are at the cutting edge of miniature technology. A Rolls Royce might make a person feel that they have reached the top.

Some brands even go beyond that and become so well known that they become generic. This means they're used as a general term for that type of product, even if it's a competitor's product. Walkmans, and Hoovers are a good example. People Hoover the carpet, even if they're really using an Electrolux.

A brand helps customer recognition and enables recognition to be spread by word of mouth as well as by advertising. A brand also adds value. It can allow a company to offer its products at a premium, without reducing the customers' perception of value for money. It also allows a company to extend what they offer to the customer - if a customer trusts one product from that company, they are more likely to trust (and buy) another product from the same company.

That is why Sky has invested so much in its brand. As the first entrant 16 years ago in the field of multichannel television, it had the opportunity to build strong recognition and to even establish itself as the generic brand for multichannel television.

Source: (viewed 10 February 2019)

QUESTIONS

1. In the above article, "if a customer trusts one product from that company, they are more likely to trust (and buy) another product from the same company". Discuss different ways that companies can use to increase brand loyalty. Justify your answers with relevant examples. (5 marks) (500 words)

2. In the above article "brand has become one of the company's greatest assets". Do you agree? Justify your answers with arguments and examples. (5 marks) (500 words)

redcaribou169

: MKTG 379 FINAL

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