BUSM 1200 Lecture 2: Digital Marketing - Course - SFU Emerge
Document Summary
The marketing landscape the offline/online marketing landscape diagram. The types of digital marketing: why is a digital first approach important, the way we consume content has changed , push model marketing > direct-to-user targeting marketing through instagram. Identifying trends in how people research, interact with, and buy your product: content performance, understand what content viewers are paying attention to. Lead generation: collecting viewer data to generation qualifying leads. Content marketing: newletters,pordcasts,webpages,inforgraphics,blogs,socialmedia posts, celebrities ps5, to create social media posts. Communicate with the client on a weekly basis. Learn everything you can about your client"s brand and tone. Set goals with your client > paid advertising. Listen for mentions of your brand, monitor the conversations that are happening. Optimize your content for each platform profile photos and consistent photos. Who will be looking at your content. Sharing link to the article, call to action. 2. 7 billion increase their reach and engagement. Video posts are the best for attention.
