Marketing MKT 370 Lecture Notes - Lecture 3: Instructure
26 Jan 2017
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10:17 am: attempt to change the way the shower market works, quartz: won"t sell even though rawlinson thinks he is doing everything right, aqualisa already doing very well in the shower market. Market share will slip if there is no innovation. People already satisfied though: gainsboro: cheaper electric head that"s more do-it-yourself, shower max: product sold to developers for buildings. Quartz: the best shower that could exist now. Quicker installation: hard to install showers in the uk. Tear open the wall and stick something inside of it. Or big box that holds all the hot water. Temperature and pressure fluctuates due to old infrastructure that is expensive to change: triton is main competition. Sell to different markets: aqualisa primarily distributed through trade shops and showrooms, consumers don"t really know/care about showers. They don"t know that they could have it better: three segments. Premium consumers: showers that are stylish and more expensive.
