MKT 3100 Lecture Notes - Lecture 1: Digital Native, Retail, Data Mining
Document Summary
Consumption communities involves companies segmenting customers, finding ways to connect with consumers. E. g. like company on facebook, post pic of food at restaurant. Consumer behavior: why individuals/groups select, purchase, use, or dispose of products/services. E. g. desire to be environmentally friendly = buying green . What a company does for/gives to more regular customers. E. g. if you have a lot of money in a bank, the bank comes to you (pick up your checks, bring you money, etc. especially small business); if you have. deposited, you must go to bank for service. E. g. age, gender, family structure, race, geography, income. They are in business to find a solution for consumers. Use data mining to figure out what consumers need. You know things about yourself that others don"t. E. g. if you go to your accounting professor, you can expect to talk about accounting. Products/items remind of us another time, person, place, etc. E. g. seeing an old, white jeep cherokee (rip)
