COM 2800 Lecture Notes - Lecture 3: Goal Setting, Decision-Making, Groupthink
Document Summary
Tension has to be reduced and in order for that to happen, something must be changed. Selective exposure: find information that says (smoking, drinking,) good for you or not harmful. Post-decision dissonance: seek reassurance after doing the act. (i. e. smokers will group together to make each other comfortable) Minimal justification: if you can get someone to change their behavior with a small incentive, they are more likely to change their attitude. Revisions: self-consistency: anything that can be done that is against the image that one has of oneself is against the dissonance. Measurement of dissonance: how do you measure dissonance if you"re automatically trying to reduce it the moment it happens? (closest you can get is measure how strong the attitude or behavior is) Self perception is more important: rationalize how you view yourself to make you feel better. Design a psa on the dangers of binge drinking for college students.
