ECON 202 Lecture Notes - Lecture 11: Self-Checkout, Average Variable Cost, Average Cost

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30 Jan 2017
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Biggest decision: what industry to establish the firm in (profit prospects)- make decisions to maximize profit. Decisions about quantity to produce and price to charge depend on the type of market (perfect competition, monopolistic competition, oligopoly, monopoly. Short run (time frame for decision is short) Can increase or decrease output by changing amount of labor- or other non-fixed resource. Firm can change its plant (capital, land, entrepreneurship) and amount of labor hired. Sunk costs- cannot undo past expenditure on plant- costs are not relevant to future decisions. Total product increase as the quantity of labor increase, as do marginal product and average product, but they begin to decrease past a certain quantity. Product curves- graphs of relationship between employment and 3 product concepts- show how they change as employment changes. Similar to production possibilities frontier- separates attainable from unattainable. Points on the total product curve are technologically efficient. As employment increases, the slope becomes less steep- less of a benefit.

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