ECO 112 Lecture Notes - Lecture 8: Sunk Costs, Marginal Revenue, Market Power

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25 Apr 2019
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Because of 1 and 2, each buyer and seller is a price taker -- takes the price as given. The goods offered for sale are largely the same. Firms can freely enter or exit the market. A competitive firm can keep increasing its output without affecting the market price. So, each one-unit increase in q causes revenue to rise by p, ex) mr=p. Mr=p is only true for firms in competitive markets. If q increases by one unit, revenue rises by mr, cost rises by mc. If mr>mc, then increase q to raise profit. If mr

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