PSYC 2084 Lecture Notes - Lecture 3: Kroger, Social Cognition, Observational Learning
16 Mar 2019
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Psyc 2084 social cognition day 1: human brain evolved to be able to communicate and understand other people in a bunch of different ways. Social objects have intentions: not directly observable, we have to inner from observed behaviors - are they trying to be my friend: we gain social cog knowledge, operant conditioning - rewards and punishments. If i"m nice and they"re nice, then we will become friends: classical conditioning - a noun is viewed favorably or unfavorably because it"s been paired with an experience, observational learning - learn by watching others. (ex. Not social norms but norms based on our own experiences: everything is okay = cognitive ease (if you"re at dinner and your family isn"t talking for some reason, it will kick on system 2) Problem is cognitive ease is determined by a lot of things: mere exposure effect (ex. Politician signs in the yard, michigan state ad using.
