MKTG 301 Lecture Notes - Lecture 1: Sherman Antitrust Act, Baby Boomers, U.S. Consumer Product Safety Commission
Document Summary
Fe brua ry 2, 2016 - ma rke ting note s. A de fine d group mos t like ly to buy a product. Cha nge s a s cons ume rs a ge. Exte rna l e le me nts cha nge consumers" de s ire s. Unde rs ta nding the exte rna l environme nt. Unle s s ma rke ting ma na ge rs unde rs ta nd the e xte rna l e nvironme nt, the firm ca nnot inte llige ntly pla n for the future . Environme nta l ma na ge me nt is . Whe n a compa ny imple me nts s tra te gie s tha t a tte mpt to s ha pe the e xte rna l e nvironme nt within which it ope ra te s . The influe nce of va lue s on buying ha bits.
