MKTG 301 Lecture Notes - Lecture 2: Railways Act 1921, Franchising, North American Free Trade Agreement
Document Summary
Fe brua ry 9, 2016 - ma rke ting note s. Re wa rds of globa l ma rke ting. Ha ving a globa l vis ion means . Re cognizing a nd re a cting to inte rna tiona l ma rke ting opportunitie s. Us ing e ffe ctive globa l ma rke ting s tra te gie s. Be ing a wa re of thre a ts from fore ign compe titors. Importa nce of globa l ma rke ting to the u. s . The unite d s ta te s de rive s 14% of gros s dome s tic product (gp d) from world tra de. More tha n 10 million ame rica ns hold jobs tha t a re s upporte d by e xports. U. s . bus ine s s e s e xport ove r . 1 trillion in goods a nd s e rvice s a nnua lly.
