MASC 101 Lecture Notes - Lecture 7: Federal Communications Commission, Time Inc., News Corporation
20 Mar 2017
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Chapter 7: american multimedia conglomerates: key points: Comcast (the owners of nbc universal: more about. Firms promote us values, culture, language around the world. Great influence on other core, semiperiphery and peripheral markets. Influence on foreign policy and relations: advantages of us firms. Access to talent pool: counter measures ineffective. Europe imports 60-80% of tv programming from us: disney. Roots in entertainment (hollywood, music, theme parks), but also news divisions at abc and espn. Four major business divisions: media networks, parks and resorts, studio entertainment, consumer products. Founded in 1923 by walt and roy disney as animation company. Many feature films followed, also 11 theme parks around the world as major tourism. Snow white and the seven dwarfs in 1937 set new standards for animation films destinations. Broadcast entry with 1996 merger with capital cities/abc. E(cid:374)tertai(cid:374)(cid:373)e(cid:374)t (cid:894)grey"s a(cid:374)ato(cid:373)y(cid:895), ne(cid:449)s (cid:894)world ne(cid:449)s to(cid:374)ight(cid:895), ports (cid:894)mo(cid:374)day night. Theme parks face cultural hurdles to understand local tastes and traditions.
