MDIA 2000 Lecture Notes - Lecture 6: Barnes & Noble
Document Summary
The book industry today: two distinctions: professional/education and consumer. Higher education books and materials textbooks. Audio books overlaps the 2 categories. Book writing process (not easy!: 20ish months to get royalties. Success: sell 50k copies, bestseller 75k copies, blockbuster 100k copies, academic success sells 5k (not as large of an audience) Media concentration: 6 publishers account for 2012 book sales. 88. 7% hardback, 88. 9% paperback: publishing companies owned by other companies. Brand extension (own other parts of media) Distribution: publisher wholesaler exhibitor consumer, if too many copies, they"re sold back to the wholesaler. Wholesaler tries to sell back to the publisher, gets credit instead of money back. Exhibition: brick and mortar stores (actual bookstores, online stores, 23% units sold online. 12% total units sold on amazon: 30% units sold in physical stores. Booksellers: major bookstore chains barnes & nobles (largest, independent book sellers amazon booksellers association, mail order book clubs.
