MDIA 2000 Lecture Notes - Lecture 2: Soft Media, Psychographic, Comedy-Drama
Document Summary
Conglomerations condense: 2004 = 5 media companies vs. 50 companies in 1983. Follow the money 32531: adequate revenue enough money for enterprise to pay for itself and give owners/bankers who put up money the desired return on their investment. Create your audience: how to track the audience. Demographics characteristics by which people are divided into societal categories (age, race, ethnicity) Psychographics divided by attitudes, personality types, or motivations. Lifestyle categories activities which potential audiences are involved in that mark them as different from others in the population at large. All have the same elements, but if you put it differently = different thing: categories of artistic composition marked by distinctive style, form, or content, primary genres. Materials that grab an audience"s attention and leaves them with agreeable feelings. Subgenres: festivals, gaming, drama, comedy (hybrid: dramedy) Hard news, investigative reports, editorials, soft news: hard serious, life-threatening, etc, soft lighthearted, investigative long forms, mini documentaries, editorials take a stance.
