JOURN 201 Lecture Notes - Lecture 3: Mass Communication, Interpersonal Communication, Social Science
10 Oct 2018
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Document Summary
What is the magic bullet/hypodermic needle theory early studies on media effect limited effects paradigm. Mediated communication: two people talk to each other via telephone or instant messaging. Mass communication: an anchor talks to a camera and her/his image is transmitted to a large audience. New communication technology has blurred the line between new and old communication. China 213 bc emperor qin shi huang ordered destruction of all books on agriculture, medicine and prophecy. Hollywood directors blacklisted un-american activities (194, us) Media effects- mimicry that occurs after exposure to the media (see grace anatomy as an example: communication becomes conceptualized as a cause (message) that creates consequences/effects. Cognitive: learn something new, the way you think may change. Attitudinal: has both affective and cognitive under feeling are relatively stable over time. A media effect is a cognitive, affective physiological, attitudinal or behavioral response to media content.
