JOURN 201 Lecture Notes - Lecture 4: Institutional Analysis, Remote Control, Content Analysis
3 Oct 2017
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2:59 pm: overview of the cultural indicators & cultivation projects, story telling systems. Humans inhabit a world of stories that are told and retold. Most of what we know we have not experienced directly. Television transformed the cultural process of story-telling by making in to a centralized, standardized system, coordinated by the advertising market. Today television tells the largest number of stories to the largest number of people most of the time. Cultivation does not privilege the impact of one specific show, or its production quality, nor audience contingent interpretations of it. Tv is understood as an aggregate and repetitive system of images that a community can adopt overtime. Not just one type of television or show. A singularity of this story-telling system is that it operates outside the democratic system of political decision making. Pushed through advertisement and subscriptions: antecedents of cultural indicators project. National commission on the causes and prevention of violence (1967).
