IS 3003 Lecture Notes - Lecture 10: Craigslist, Image Sharing, Crowdsourcing

• School: UTSA
• Department: IS - Information Systems
• Course: IS 3003
• Professor: Nasim Talebi

Document Summary

E-business: use of digital tech and internet to drive business purchases. Digital goods: goods that can be delivered over a digital network. Universal standards: one set of tech standards: internet standards: effects of universal standards: lower market entry costs, lower consumers" search costs. Richness in communication: refers to the complexity and content of a message: effects of richness: supports video, audio and text messages, Possible to deliver rich messages with text, audio and video simultaneously to large numbers of people. Interactivity: e-commerce can provide two-way communication between merchant and consumer online. 1: effects of interactivity: consumers engage in dialog that dynamically adjusts experience to the individual. Information density: the total amount and quality of info available to all market participants: effects of information density, on consumer: greater price transparency, greater cost, on merchants: greater price discrimination. transparency. Personalization and customization: tech permits modification of messages and goods. Personalized messages can be sent to individuals as well as groups.