COM-384 Lecture Notes - Lecture 5: Twitpic, Image Sharing, Digg
27 Sep 2016
School
Department
Course
Professor
Thursday, September 22, 2016
1
Writing for Public Relations
- A World Rearranged
- internet changed everything in a very short time
- 3+ billion worldwide, 35% of the entire the world’s population
- 97% of all adults in N America (all ages, sexes, races, socioeconomic, No audience is
without access)
- Matured from oddity to valued tool to commonplace to required
- google it - literally everything online now
- Return On Influence (ROI)
- Rev par - revenue per actual revenue, clicking on something you have imbedded
- Social Media: The Driver
- Millions blog (read or write) everyday
- 1.5 billion social media
- 500 million tweets a day
- 2.7 bilion videos a day
- Billions and billions of texts
- Blogs - owned (corp) or free
- Microblogs - twitter
- Social networking - Facebook linked in
- social news - digg, reddit, mixx, delicious
find more resources at oneclass.com
find more resources at oneclass.com
Thursday, September 22, 2016
2
- communities - eons, talk city, AARP
- podcasts - audio or video
- video sharing - YouTube, Vimeo, Vine
- photo sharing - Instagram, Flicker, Twitpic
- messaging - Instant messaging, texting
- wikis - Wikipedia
- Tribes
- We each belong to a number of these tribes
- We listen to and believe our tribe peers
- We move into and out of certain tribes all our lives (college, marriage, parents, health,
age)
- Coming Full Circle
- Magazines
• a title for everyone
- Cable Television
• a channel for everyone
- Satellite Radio
• no interruptions
• no boundaries or rules
• Milestone: Howard Stern
- World Wide Wed
- Instant Messaging
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Internet changed everything in a very short time. 3+ billion worldwide, 35% of the entire the world"s population. 97% of all adults in n america (all ages, sexes, races, socioeconomic, no audience is without access) Matured from oddity to valued tool to commonplace to required. (cid:1688)google it(cid:1689) - literally everything online now. Rev par - revenue per actual revenue, clicking on something you have imbedded. Social news - digg, reddit, mixx, delicious. We each belong to a number of these tribes. We listen to and believe our tribe peers. We move into and out of certain tribes all our lives (college, marriage, parents, health, age) Cable television: a channel for everyone. Satellite radio: no interruptions, no boundaries or rules, milestone: howard stern. E-mail -> im -> texting -> blogs. Have a destination: one or two clear messages. There is no right way to blog. There is no set style or rules to follow.
