COM-383 Lecture 18: Writing for Adv. How to Get a Job as a Copywriter
28 Nov 2016
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Document Summary
How to get a job as a copywriter. The inventory of an advertising agency goes downstairs in the elevator every night. People are an ad agency"s most valuable resources! Copywriter tanks as one of the more important people resources in the ad agency business! Copywriters write the words we read and hear in ads, commercials, and websites ! Copywriter can present a book of ad clippings of a lm reel of tv commercials and say this is mine. Many other people make equally signi cant contributions to advertising campaign, but this is all invisible to everyone save the client and the agency ! The only thing the general public sees is the nished product: the ads and commercials ! The fact is to the copywriters advantage in job hunting ! Writers who work at advertising agencies are more in the mainstream of advertising than freelancers! Staff copywriters write print ads for major consumer publications!
