COM-383 Lecture 9: COM 383 Commercials
5 Oct 2016
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Homework: simple mock advertisement, something simple, manuscript for a commercial, landing page, add for a brochure, email, or landing copy and midterm report! The manuscript format for tv commercials is simple: video (pictures) are types on the left, audio (words and sound effects) are types on the right ! What is important is writing a good commercial, don"t worry about the technical terms. you"ll learn them when you need to, but they are not essential ! It is not about the technical terms, you will learn them as you go! All that counts is that your commercial is arresting, memorable, and persuasive ! Anncr - announcer narrator of commercial ! Cu - close up an extremely tight shot in which a single object, such as package label, dominates the screen (ex. singular object soccer ball)! Ls - long shot a shot of distant subject !
