BUS-101 Lecture Notes - Lecture 1: Swot Analysis
27 Sep 2016
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Big idea 1: how are customers changing, companies that don"t scan your environment struggle. Big idea 3: mission, vision and values, mission: purpose, reason for existence, vision: what you want to be. Big idea 4: everybody"s a stakeholder, customers are the reason you exist, employees are essential to a companies success, suppliers. Thursday, september 1, 2016: without pro t a business fails. Big idea 6: trade offs are everywhere, do you eat whats good for you or eat what you want. Big idea 8: decisions are made at the margin, how does this effect the company right now. Big idea 9: trade can bene t everyone, good for y, bad for x, good for both, good for x, bad for y, bad for both, if your customer is satis ed they"ll come back. Big idea 10: framing decisions matter, the way you put something across to a customer, buyer behavior.
