MKT 3340 Lecture Notes - Lecture 42: Deontological Ethics

• School: UT-Dallas
• Department: Marketing Management
• Course: MKT 3340
• Professor: Prasad Ashutosh

Document Summary

Mr: the best solution to minimizing interview errors involves. E. all of these (the recruitment and selection of interviewers, the training of interviewers, the motivation of interviewers, the control of interviewers: reliability is a requirement for a good experiment. Will i get the same results if i measure again? . C. internal secondary data: if a scale is successful in measuring what is supposed to measure, it is said to be. Teleology benefits exceed costs: selection of every tenth subscriber to the new york times is an example of. E. systematic sampling: consume panels make it possible to analyze all of the following except. C. the effectiveness of the wholesale distribution network: linda evans wants to do a study involving the population of houston. She therefore divided the city into homogenous areas at random and drew a sample of 10 areas where she interviewed all households. Cluster sampling: compared to primary data, the two advantages of secondary data are they.