RTF 308 Lecture Notes - Lecture 23: Youtube Red, Charlie Bit My Finger, Disney Digital Network
Document Summary
Viewers are time and place shifting (watching whenever, wherever) Quality and prestige (cid:862)quality(cid:863) diffuses to *all* (cid:373)edia, i(cid:374)(cid:272)ludi(cid:374)g tv, (cid:272)a(cid:271)le, a(cid:374)d strea(cid:373)i(cid:374)g. Fx: ryan murphy, noah hawley, donald glover, et al. Netflix: david fincher, jenji kohan, aziz ansari, et al. Alongside new forms of lcd (least common denominator) Di(cid:448)erse (cid:272)o(cid:374)te(cid:374)t pla(cid:272)ed (cid:271)ehi(cid:374)d pay(cid:449)alls (cid:894)rather tha(cid:374) (cid:862)free(cid:863) tv(cid:895) Fragmented audiences might not even hear about it. Old business models that monetize and manage content. Saw this with vcrs, cable tv, and the recording industry. P2p shari(cid:374)g i(cid:374)(cid:272)reases a(cid:272)(cid:272)ess, (cid:271)ut (cid:272)orporatio(cid:374)s (cid:272)a(cid:374)"t (cid:373)o(cid:374)etize (cid:272)o(cid:374)te(cid:374)t. Streamlined video-sharing service populated with user generated content and unauthorized clips from film/tv. Youtube had centralized distribution, optio(cid:374) to a(cid:272)(cid:272)ess (cid:272)o(cid:374)te(cid:374)t o(cid:374) de(cid:373)a(cid:374)d, (cid:271)ut . 2006-2008: the googlization of user generated content (ugc) Cha(cid:374)ged their tagli(cid:374)e fro(cid:373) (cid:862)your digital video depository(cid:863) to (cid:862)broad(cid:272)ast yourself(cid:863) Marketing youtube as a platform for homemade ugc vs. professional. Charlie bit my finger and charlie the unicorn.
