RTF 308 Lecture Notes - Lecture 22: Super Bowl, 11.22.63, Amazon Studios
Document Summary
First conceived in the 1960s, gains momentum in the 2010s. Broad(cid:271)a(cid:374)d a(cid:272)(cid:272)ess + deregulatio(cid:374)(cid:859)s u(cid:374)fulfilled pro(cid:373)ise = (cid:272)a(cid:374)(cid:272)elatio(cid:374) of su(cid:271)s(cid:272)riptio(cid:374)s. Cancelling pay-tv subscriptions and accessing content via streaming services. Cord-nevers: by 2021, 30% of all u. s. viewers using only streaming services. Founded in 1997 by software engineers (reed hastings and marc randolph) They were frustrated with physical exertion and late fees. Offered a flat monthly subscription fee, unlimited movies. Introduced in 2007 in addition to their dvd by mail. Other media companies follow: disney/abc (2010), amc (2011) Co(cid:373)ple(cid:373)e(cid:374)t to (cid:271)road(cid:272)ast tv, respo(cid:374)se to (cid:272)a(cid:271)le(cid:859)s dv /od. In 2009, their first official commercial aired during the superbowl, with alec baldwin. Disney joins in 2009 (27%), time warner in 2016 (10%) Hulu plus launched in 2010, commercial with will arnett. 2012 script-based programming with battleground, a mockumentary that was only one season. Casual, difficult people, 11. 22. 63, the mindy project (acquired from fox) 2017: (cid:272)riti(cid:272)al re(cid:272)og(cid:374)itio(cid:374), with ha(cid:374)d(cid:373)aid(cid:859)s tale, wo(cid:374) e(cid:373)(cid:373)(cid:455)s.
