RTF 308 Lecture Notes - Lecture 17: Joint Venture, Art Film, Auteur Theory
Document Summary
Rise of multiculturalism in us: awareness/advocacy of cultural diversity; immigration on the rise. Mergermania: synergistic efforts lead to vertically + horizontally integrated global conglomerates. Young, black filmmakers who studied film at ucla. Sex, lies, and videotape in 1(cid:1013)(cid:1012)(cid:1013), (cid:373)a(cid:396)ks the (cid:271)egi(cid:374)(cid:374)i(cid:374)g of (cid:862)(cid:271)lo(cid:272)k(cid:271)uste(cid:396) i(cid:374)depe(cid:374)de(cid:374)t fil(cid:373)(cid:863) Mai(cid:374)st(cid:396)ea(cid:373) (cid:448)s (cid:862)i(cid:374)die(cid:863) fil(cid:373) miramax = champion of indies. Not just about aesthetics, directors, but also (cid:858)90s trend of niche-ifying film. Marginal independent distributor in 1979 indie subsidiary of major media conglomerate. Adept at marketing: finding spin, using exploitation strategies. Major brand cache in the 90s, now a content library. Joint venture between warner bros and united artists. Low-budget independents = target various audiences simultaneously with cheap promotion. Adios standard studio films (rom coms, suspense, etc. ) Independents = engines to test content, concepts, and talent; but mostly a means to reach specific audiences. What(cid:859)s (cid:455)ou(cid:396) (cid:272)o(cid:374)(cid:272)eptio(cid:374)/defi(cid:374)itio(cid:374) of (cid:862)independent(cid:863)? (cid:862) e(cid:374)egade(cid:863) i(cid:374)depe(cid:374)de(cid:374)t spi(cid:396)it, (cid:374)ot asso(cid:272)iated (cid:449)ith holl(cid:455)(cid:449)ood.
