RTF 308 Lecture 16: Notes 10/26/17
Document Summary
By late 60s, increasingly compact; leads to smaller, cheaper technologies. From 1960-80, u. s. malls grow from 4,500 to 30,000. Suburban exodus + cars + rising middle-class + consumerism + youth population. Climate-controlled, surrounded by huge (parking) lots, communal (ideal for teens), convenient. Introduced in the late 60s, not widely adopted until early 80s. Uses audio magnetic tape, first introduced after wwii (in u. s. ); visual data by 1950s, but 365$ Early consumer versions in late 70s, with costs decreasing sharply. Format wars: betamax vs. vhs (video home system) Cassettes only held 1 hour, but picture had slightly more detail. Emphasizes timeshifting: record programs and play back at convenience. Cassettes held more content, compatible with movie lengths. Emerging video sales, rental industries opted for this format. Home viewers taping broadcast content (cutting into revenue of media industries) Potential revenues of pre-recorded content (film and tv industries have no say in who records, less video rentals = less revenue)
