RTF 308 Lecture Notes - Lecture 13: Urban Decay, Civil Rights Act Of 1964, David L. Wolper
Document Summary
Jfk, youthful optimism; civil rights movement, mlk; vietnam, students for democratic. O(cid:272)iet(cid:455); f(cid:396)ieda(cid:374), title vii; cou(cid:374)te(cid:396)(cid:272)ultu(cid:396)e, (cid:862) u(cid:373)(cid:373)e(cid:396) of lo(cid:448)e(cid:863) Studios finance production at deficit; retain program ownership (licensing fees) Net(cid:449)o(cid:396)ks (cid:862)lease(cid:863) the programs; get revenue from ad sales (ad revenue) Networks want syndication 12197$, they partner with film studios (per-episode fee) Anyone outside major studios have difficulty breaking in. A(cid:374)(cid:455)o(cid:374)e (cid:449)ith ideas see(cid:374) as (cid:862)edg(cid:455)(cid:863) o(cid:396) (cid:396)ele(cid:448)a(cid:374)t is ig(cid:374)o(cid:396)ed. Limits network ownership of programs; curbs stake in syndication. Prohibits the airing of syndicated shows networks have stake in. A few independent studios break through, but major studios increase their dominance. Created by mary tyler moore and her husband grant tinker (who was also in the industry) Post-dick van dyke vehicle for moore: the mary tyler moore show. Building a life and family as something other than a wife. Indirectly addressing (cid:449)o(cid:373)e(cid:374)"s (cid:373)o(cid:448)e(cid:373)e(cid:374)t through ma(cid:396)(cid:455) ri(cid:272)ha(cid:396)ds" (cid:894)he(cid:396) (cid:272)ha(cid:396)a(cid:272)te(cid:396)"s(cid:895) pe(cid:396)spe(cid:272)ti(cid:448)e. Want to make less bland, risk-averse tv: all in the family.
