P R 378S Lecture Notes - Lecture 6: Professional Network Service, Linkedin, Pinterest
Document Summary
Allows resources dedicated to evergreen content when need for real time content is low. Scheduling the right social media personnel for the topic. Prepare to acquire, develop, assets photos, video, news, art, research. Target mix of time of day, type of post, platform, responsibility/assigned content, regular features, evergreen content. Sends more website referral traffic than any other social media network. Future outlook places strong emphasis on video content. Views itself as a news platform as much as a social media network. Well-suited to brands sharing blog posts or promoting website content. Used heavily for sharing industry articles and general professional content. Launched linkedin pulse in 2015, a built-in content publishing and distribution platform. High visual network for static images and short videos. Not optimal for driving blog or website traffic. Highly visual platform that lends itself well to strong imagery. Essentially acts as a social layer across google"s web properties (youtube, etc. )
