P R 353 Lecture Notes - Lecture 4: Michelle Obama, School Counselor, B Lab
Document Summary
2/6/ 19 guest speaker: aimee woodall, black sheep agency. Bigger budgets, making decisions that can be steered in another direction. So important to them that they are going to model their entire entity off making an impact/doing social good. Lets people know how committed you are. We activate audiences around things that matter . Believes that you can get a marketing campaign from anyone. Likes to take a stance on political issues. Better make room - the white house/obama administration. Had to be flexible because gen z doesn"t want to be marketed to online. Keep it fresh/relevant rap w/ michelle obama. Up next school counselor through text. Promoting the use of birth control to young women in history marginalizing communities, use real women to discuss taboo subjects. Use of color to show boldness + individuality. Worked with them for the longest (9 years, first 6 years worked on for good ) The brand - today"s harbor for children.
