P R 353 Lecture Notes - Lecture 1: Earned Media, Crisis Communication, Psychographic
Document Summary
Positioning your brand to others in your market/segment, what makes your brand unique. Instrument of social control that regulates behavior. Intended to maintain social, political, and economic factors. Control but also leaves space for change to happen. Reflect a society"s values/norms/beliefs (different based on each country) Determining what people ought to do in a situation (not what they are legally required to do) Ad and pr people need to know both law + ethics. Value system by which a person determines what is right/wrong, fair/unfair, just or unjust. System of moral principles or values; the rules or standards governing the conduct of the members of a profession. Beliefs about right and wrong that guide the way we act. External rules of conduct by groups/institutions, ex: the law. Ex: refusal to give gay marriage license. Personal , grounded in the beliefs of our culture/family/society.
