MKT 320F Lecture Notes - Lecture 7: Bb&T, Corn Syrup, Iso 9000
Document Summary
Chapter 07: business and organizational customers and their buying behaviors. Business products are used to manufacture other products become part of another product aid the normal operations of an organization are acquired for resale without change in form. B to b transactions will meet 4. 8 million 2014 in 2010 . 3 million was spent. Business and organizational customers-- a big opportunity derived demand block distributors function as intermediaries. Mexico to get those products; convenience ex. storing wine, marking up prices. Demand for business products results from demand for consumer products. A change in price will not significantly affect the demand for a product. Multiple items are used together in final product. Demand for business products is more volatile than for consumer products. Bb&t specialize in understanding small business needs and profiting from it; providing a service. At bb&t, we don"t think there"s anything small about your business. Specifications and quality specifications describe the need quality certification iso 9000.
