MAN 337 Lecture Notes - Lecture 5: Lincoln Electric
Document Summary
If i were to expand into india, i would enter through building a new plant on my own. To build a new plant on my own could be risky, but it would not be nearly as expensive or risky as doing an acquisition or a joint venture. I would take most into consideration would be how risky the method of entry is, because if it is too risky, the costs could outweigh the benefits. The other factor that i would look at is institutions that have been put into place by india, including their labor laws, rules, and competitive regulations. Lincoln electric could be most successful in china and be least successful in japan. Lincoln electric has had as sales presence for several decades [and] was able to establish a viable manufacturing platform (pg 8). Since they are already known in china and have brand recognition, it would be easier to grow and become successful.
