MAN 320F Lecture Notes - Lecture 11: Whole Foods Market, Startup Company, Whole Food
Document Summary
Info on products and prices are immediately available. Accelerated commoditization (when brands become more similar, people buy on price) Most successful products in the past 20 years or so. Wikipedia 35 million articles in 287 languages. Youtube 60 hours uploaded every minute ipod. Looked beyond the traditional" customer listening to digital music other forms of digital music. Looked at non-customers people who refused the ipod but had other means of. Looked at non-consumers people who would never have even considered an ipod or. Blue ocean strategy is all about being able to find that market that no one is in and being able to be alone in it. It means creating a new group of consumers; don"t take away from a dwindling group. Create an industry not in existence today. Most blue oceans are created from within red oceans by expanding existing industry boundaries. They are equity investors in early stages of startup companies.
