CMS 315M Lecture 3: Selectivity

• School: UT-Austin
• Department: Communication Studies
• Course: CMS 315M
• Professor: Daly John

Document Summary

Ex. not noticing the color of the carpet or what the: concreteness professor is wearing, putting your hands on something makes you pay more attention. Ex. dissecting a frog: less competing stimuli, more distractions, less focus. Ex. card trick with color change in the background: speed, when we change speed, we pay more attention. Ex. when we change talking speed from fast/slow or slow/fast, we pay attention. Ex. we notice the cars on the road that are going at: momentum different speeds than us, got to be invested in the beginning to get people invested. Ex. more ads towards the end of a game: utility, pay more attention to things that are useful, selective perception, understand biases our self interests shape what we see and hear, reduce ambiguity. Ex. older women versus younger woman photo, seeing more than one photo: use redundancy, we remember messages that are repeated, focus on listener"s needs.