CMS 315M Lecture 7: Creating Change
20 Mar 2017
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Creating change: change is unpredictable, you have no idea what a person will change about themselves, things change for better or worse. Everyone has to do it: people affect you and make you want to change. You can only ask for so much so focus: you can only change things to a certain degree. You need to address the fear: people think you have to lose or give something up and that"s not always true, it"s not just losing something it"s about gaining something as well. Words that have a special meaning in society family morals love fight god terms with other god terms: people don"t want to be forced, don"t push. Manipulating messages: evidence if the evidence is not believable you won"t believe it. What turns you on might not turn someone else on. Persuade people privately it works better.
