ADV 378S Lecture Notes - Lecture 3: Talk Radio, Season Ticket, Revenue Sharing
Document Summary
Key concepts: leagues have cooperative and competitive characteristics, two basic models. Single entity vs. traditional/association models of ownership impacts restraint of trade: leagues have a variety of stakeholders with distinct needs and issues. Who are the stakeholders: commissioner, teams, owners, players, players associations, agents, and the. Owners: mostly individuals but increasingly corporations (except nfl, usually a managing partner/limited partner structure, enjoyed onerous control until current generation. Athletes: traditionally little influence, strictly labor, not management, labor negotiations strikes, cba"s have improved leverage. Players associations: major reason for growing player influence. More valuable now: team negotiations, endorsements, financial management, media representation, must register with the union. The media, old and new: symbiotic relationship, broadcast and cable pay the bulk, talk radio saturation, internet = lose of control, athletes, teams, now talk directly to fans (social media, explosion=higher top of mind. Cooperation: salary structure, equitable draft, revenue sharing, franchise locations, ownership changes, relocation.
