ADV 318J Lecture Notes - Lecture 11: Engagement Marketing, Copywriting, A.D. Vision
Document Summary
{i n c l a s s n o t e s} Typically get to be a part of the entire process. Can vary by size of agency or size of company. Tend to focus on specialties more - copywriting, creative, editing, research, media buying, account management, etc. Dependent on client around the tone of work and how creative you can get. Youtubers, streamers - play or review products for pay. Becoming a more prominent part of the mix. An evolution of brand ambassadors - fish brain anglers. Typically done internally or via pr or social agencies. Much greater risk personalities will stray than with true celebs but could have a big impact as well. Focus on producing events with layers of creative interwoven. Good for the logistics minded and those who like travel. Often done from adv or pr agencies. Good for demonstrating products - induct - foursquare. Risk takers, but can have a big payoff.
